Performing Industry Research

Why Research a Company?

Company and industry research will lead you to information about many different employers and will allow you to make an informed decision about a particular industry or company. It will help you decide on the right industry for you. In addition, it also allows you to identify the needs of the company and market yourself appropriately. Finally, it is important to know information about a company during an interview. Employers perceive “researching the company” as a critical factor in the evaluation of applicants because it reflects their interest and savvy. Company research helps you show initiative and enthusiasm, and gives you confidence in answering questions during an interview.

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