How Do I Conduct Company/Industry Research?
Approach your research in the same manner as you would for a research paper or project. You will use a variety of sources such as the internet, magazines, periodicals, and newspaper articles.
One effective way to research a company is to break the process down into 3 parts:
- Research one particular company in depth
- Research the target industry
- Compare and contrast a small group of companies within that industry
For example, if you have an upcoming interview with a bank, research not only the firm and what it does, but also the specific job opportunities. You would also want to learn more about the banking/financial field and what role that specific plays in the marketplace. Finally, you should find out if the company has been in the news lately.